Partner Content

With Rio nearly at a close and global attention shifting forward to PyeongChang and Tokyo, what should brands and sponsors be thinking about? GMR's Jamie Corr, VP - Olympic Consulting, weighs in on Rio takeaways and the benefits of aligning with the IOC's Agenda 2020.

Founded in 2009, Crossfits Roots is a gym located in Boulder, Colorado.

The buzz you’ve heard about the 2016 Olympics was probably about Zika virus, Gisele’s post-retirement modeling appearance, or #PhelpsFace, but you might have missed the 40-foot sculpture in London or the swanky pop-up club in Rio. Keep reading to check out our favorite marketing stunts for this year’s Olympics.

North Mississippi All Stars are an American southern rock/blues from Hernando, Mississippi.

"Embracing Olympic Agenda 2020" examines specific IOC recommendations that we believe sponsors can align with and embrace, creating opportunities to enhance Olympic partnerships and drive business. Download this free report from GMR Marketing.