Partner Content

With markets booming, the need for businesses to turn to the

From venues to hotels to convention centers to full citywides, marketers are waking up to the realization that for many events, options are becoming extremely limited. In an effort to lock down locations and dates, and to make sure they still have actual options, many event departments are moving quickly to put some or all of the following five plays into place.

We’ve all been at an event with a photo booth and

Last month our Chief Advocacy Officer, Stuart Sheldon sat with Debbie Lindner, the Chief People Officer of BBDO Atlanta, Katie Harmon, the Marketing Manager at Creative Circus, and Zakia Holland, the Senior Brand Activation Manager at Coca-Cola, on Midtown Business Radio. In this engaging radio show, Debbie talks about her institution finding creative types such as painters, poets, musicians, and helping them channel their creativity into advertising.

In an effort to promote their up and coming show High Profits, CNN has decided to go the route of experiential guerrilla marketing. The fully branded mobile tour activation is taking place throughout Manhattan and parts of Brooklyn to generate excitement for the premier through Friday, April 17th.