Partner Content

One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident professional, but also that you will have a holistic view of the entire experience.

Moderne Communications has partnered up with CBS Radio to launch this summer’s Wendy’s #SipMeUp Mobile Tour to promote their newest beverages. The Mobile Tour will be traveling all around the tristate area handing out free samples of the following new additions to their beverage repertoire: Blueberry Pineapple FRUITEA CHILLERSTM, Orange Mango FRUITEA CHILLERSTM, and Blackberry Lemonade. http://www.modernecommunications.com/mobile-tours-expertise

For marketers capable of unlocking the secrets of this generation, the rewards will be substantial.

Marketers are busy rolling out pint-sized mobile tours, street campaigns, local activations, and retail engagements—all created to engage kids and their parents. The latest kids experiences are fun, educational and interactive. Here are a few examples from across the industry.

GMR has had a blast supporting Jersey Day 2015 for our clients Majestic Athletic with a variety of creative, digital, and tactical support. Learn more about this epic fan battle.