Partner Content

Formula E's daring approach and its drive for innovation are attracting a young, connected global audience. And it's evolving as it grows. What's new as we head into the third season—and what should brands be paying attention to? Watch to find out.

New York Comic Con may not be as big as the original San Diego event, but it is still hugely popular and brings in thousands of attendees and tons of great marketing campaigns. See how Comedy Central, HBO, and Hulu brought their television shows to life at NYCC with pop ups, VR, and more!

Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.

7 changes you can make right now to enhance your sponsorship strategy.

The E Ink Wireless Nameplate uses breakthrough technology to bring the ultimate in high-tech attendee identification and flexibility to professional meetings and events. After launching it for rental in 2015, Conference Rental saw an increase in demand for the Nameplate by companies and organizations to keep up with the digital identification solution.