Partner Content

Hailing from Colorado, the Motet is a world-class improvisational funk band that has dedicated more than a decade to the healing powers of funky dance music.

Formula E's daring approach and its drive for innovation are attracting a young, connected global audience. And it's evolving as it grows. What's new as we head into the third season—and what should brands be paying attention to? Watch to find out.

New York Comic Con may not be as big as the original San Diego event, but it is still hugely popular and brings in thousands of attendees and tons of great marketing campaigns. See how Comedy Central, HBO, and Hulu brought their television shows to life at NYCC with pop ups, VR, and more!

Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.

7 changes you can make right now to enhance your sponsorship strategy.