Partner Content

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.

Pop Up Shops are one of the biggest trends in today’s marketing world. They allow you to test market your products and a new revenue stream, engage consumers offline, tap into “massclusivity” and create “get it while it lasts” urgency, drive brand awareness and unload old inventory. All of these benefits are great, but the there is one that many people overlook or don’t think about. The greatest and most important benefit is that they create valuable impressions. How’s that? Here’s a short list we’ve prepared for you:

Guerrilla Marketing may seem old school, but it’s becoming an inventive and unique way to not only capture attention, but sustain it. In an age where most businesses and consumers are screen obsessed, getting their attention off-screen will be pleasantly disruptive and memorable. No one expects to see a digital projection on the side of a building at night. They’re going to stick around and figure out why it’s there, what it’s about and how it’s done.

GMR's Crispin Bolt, based in London, has some opinions about the new Formula E racing series—what it has to offer, and how sports marketers and sponsors think about the series.