Partner Content

"eSports Marketing: Start with the Consumer" delivers original consumer research to help brands understand how to target, engage, and connect with eSports enthusiasts—those who play, those who watch, and those who do both.

Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.

The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.