If you suspect your mobile marketing vehicle may be as much of an attraction as the events you’re bringing it to there’s good news. When it comes to negotiating with properties and venues there’s sometimes wiggle room at the negotiation table.
But to get the best deal you have to know your value and your options. Execs on both sides of the table give you the inside scoop.

For event marketers the bonds between brand and agency are so close they’re often downright personal. With big budgets at stake—not to mention the tight deadlines and long working hours—it’s no wonder the dream partnerships often become love-hate relationships. Hey it ain’t always easy to keep a business marriage intact. Just like happy marriages healthy brand-agency partnerships often require working through hurt feelings misunderstanding hidden resentment and communication problems.

Subway wants to shed its image as just a dieter’s fast-food delight so to kick off a new fitness-focused message and its new Fresh Fit menu options the sandwich chain hit Times Square—guerrilla-style.
 

THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS

Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.

The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.