Sponsorships
How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface...
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to...
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.
The Brief: Turkey Spas and Stonehenge Stunts
This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene in the Henkel House and a “Doctor Who” stunt at Stonehenge.