Sponsorships
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Pop-UpsHalloween 2026 Experiential: Brands Lean into Carnivals, Audio Horror and Jump-Scares
Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. This season, audiences around the U.S. were haunted by pop-ups, stunts, tours and theatrical performances that delivered memorable moments, and a healthy dose of mayhem.
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The Brief RoundupThe Brief: Goddess Energy and Crappy Cars
This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.
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The Brief RoundupThe Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Festivals & Fan Cons4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever L.A. edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And for two days, consumers, pop-culture icons and 300-plus brands celebrated the milestone in style.
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Sponsorships4 Best Practices for Defining Influencer Etiquette at Sporting Events
The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.