Sponsorships
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Sponsorships4 Best Practices for Defining Influencer Etiquette and Expectations at Sporting Events
The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.
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The Brief RoundupThe Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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The Brief RoundupThe Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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SponsorshipsTop Experiential Moments and Brand Collabs from New York Fashion Week
Try as we might, we couldn’t get our hands on Burger King’s Le Nugguette, a limited-edition nugget-sized purse with a dipping sauce charm. The brand released 100 micro-bags daily for $3.99 (the same price as a 10-piece chicken nugget order) from Sept. 12-16, and it sold out within seconds. The fast-food fashion drop was just […]
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The Brief RoundupThe Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.