Sampling
The Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and...
The Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.
The Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.