Sampling
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The Brief RoundupThe Brief: Margarita Caves and Dragon Solstices
This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.
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Festivals & Fan ConsFIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]
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The Brief RoundupThe Brief: Lemonade Spas and Malibu in Manhattan
This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin' Barbie DreamHouse and Knicks in five, baby!
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The Brief RoundupThe Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
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SamplingLive Theater: Hendrick’s ‘Anotherland’ is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]