Pop-Ups

March 9, 2026

Watch: February 2026 Experiential News Commentary

Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out their own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly.   Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to...

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February 23, 2026

Experiential Marketing Trend of the Week: Tarot Card Readings

Pew Research Center released survey findings in May that 30 percent of U.S. adults say they consult astrology, tarot cards or a fortune teller at least once a year. Reading horoscopes and tarot cards to get a glimpse into the future is an ancient practice, but event marketers are breathing new life into it by...

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February 20, 2026

How Brands Swapped the Runway for Pop-up Events During New York Fashion Week

Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really),...

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