Launches
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The Brief RoundupThe Brief: Goddess Energy and Crappy Cars
This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.
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The Brief RoundupThe Brief: Crypto Lakes and Coffee Revolutions
This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
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ToursAfter 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh
In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]
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Launches3 Tips for Activating Within Immersive Tech Venues
For the U.S. debut of its Muse and Island Sun scents, the Middle Eastern fragrance house Khadlaj recently took over the Arte Museum in Las Vegas, inviting guests on a multisensory journey of the environments that inspired the products. Inside, the two fragrances were split into their own worlds. The Muse product unfolded as a […]
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The Brief RoundupThe Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.