Festivals & Fan Cons
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy around the men’s and women’s college basketball championships. From April 3-6, the Men’s Final Four and its accompanying Fan Fest presented by Capital One...
How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos
Three days of panels, performances, comedy sketches—and an interactive journey through the evolution of communication When Grammarly merged three AI-forward productivity platforms and rebranded as Superhuman just before the holidays, the timing wasn’t quite right for a large-scale debut. But by the time March and SXSW 2026 rolled around, the company saw a clear opening...
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.