Trade Shows
10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility
“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in sustainable transportation and supply chain integration, at CES 2026. The brand made its official debut at the global event with a 4,000-square-foot exhibit—its first...
Throwback: Six Trade Show Exhibit Trends from 2016
Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream. Some things, however, were still relatively the same as they are...
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
Field Report: Six Trade Show Booth Ideas from World of Concrete 2026
How much beer was consumed during the recent World of Concrete? That we don’t know, but hopefully it was a measurable KPI. The world’s largest concrete construction and masonry trade show brought together about 48,000 professionals to the Las Vegas Convention Cente, Jan. 20-22, as well as about 1,300 exhibiting companies, including 280 first-time brands,...