Trade Shows

If you’ve never squeezed a poop-in-a-bag squishy or considered a calming mousse for your cat, you’ve never been to SuperZoo. Hosted by the World Pet Association (WPA), SuperZoo is the largest pet products marketplace in North America. The 2026 edition took place at the Mandalay Bay Convention Center in Las Vegas on Aug. 12-14, bringing […]

Attendees would ideally spend 54 percent of their learning time outside traditional session rooms, and at trade shows, that number rises to 64 percent, according a Freeman’s latest Trends Report, “The Future of Adult Learning at Conferences and Trade Shows.” While organizers continue to invest heavily in conference sessions and keynote programming, attendees increasingly value […]

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities. Private Meeting Pods at Moscone and GWCC ZenSpace has installed four semi-permanent meeting pods at Moscone Center in San Francisco, giving […]

When US Foods realized that its 15-year-old Food Fanatics show was starting to get too “vanilla,” the food distributor decided to change its approach. For the 2025 event, it completely reimagined its show floor and invited more than 5,000 food service operators, culinary professionals and industry experts to an experience designed around the customer journey, […]

Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]