Trade Shows
10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz
As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning...
How Wiz Traded Panic for Play at Cybersecurity Trade Shows
The doom of cyberattacks is real at security and tech trade shows, where dark colors and actors dressed as hackers dominate the show floor. It’s high stakes, high stress all the time. Wiz, a cloud-security company, flipped the script on panic with a booth drenched in pinks and purples and activations that kept chief security...
B-to-B Dream Team 2025: Meet Kelsey Schneider
For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her...
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden solstice light, spoke of the brand’s Finnish roots as well as its commitment to thoughtful innovation. The tagline for the...