Brand: Heineken

Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events, […]

As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a […]

Look out Fantasy Football. The “other” football (that’s soccer, for all you Americans) is making a play in the world of strategy-based gaming thanks to a new app by Heineken that gives fans the chance to prove their own soccer skills and instincts during their favorite UEFA Champion’s League game. Users set up a simple […]

It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely […]

Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions League Final when it discovered a happy coincidence—that the Final fell on the same day as the opening of Ibiza’s party season. As […]