Awards: Best activation of a sports sponsorship

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited […]

To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold wrapped vehicles delivering social media-driven surprise and delight engagements to fans all over San Francisco. Three unique fan experiences—the NFL […]

MasterCard isn’t known for its heritage in rugby, so to give its brand a boost throughout its sponsorship of the 2015 Rugby World Cup, it unleashed #44daysofcrazy—a series of surprise and delight experiences that engaged fans over the 44 days of the tournament. From impromptu rugby anthems sung on the steps of the Paris Opera […]

One of the longest-running sports sponsorships in the industry became one of the leading sports sponsorships in the industry when it unleashed a series of technology-fueled “firsts” that gave tennis fans unprecedented access to the sport they love. The 2015 American Express US Open Activation kicked off with Rally on the River, the first-ever hydro-interactive […]

Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer […]