The Measure of Success: Tools You Can Use
So, you’ve set a clear and measurable goal for your event or conference and have…
Olympic Sponsor: How Citi Activated At Home
Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the…
Progressive’s No-Hard-Sell Tour Approach
Fair, festival and enthusiast events have long been fertile territory for event marketers hoping to…
Why Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs…
Social Media Top Tip: The Scoop on Internet Memes
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
EMChats: Greg Plata of WestJet Airlines
How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.
McDonald’s Brews McCafe Surprises
McDonald’s on March 31 kicked off a two-week national free McCafe coffee campaign with a…
NASCAR: All the Dirt from the Daytona 500
Thirty-eight laps into the 56th annual Daytona 500 at Daytona International Speedway, it started to…