How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always more than just a bottle…
IFC Treats Clients to Retro Night
For cable and network television channels, April showers bring just one thing: upfront season. It's…
Verizon Dials Up SoCal Experience with Larger Fleet
Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and…
Jacobsen Takes Wristband Strategy from the Show Floor to the Streets
In the turf maintenance equipment world, three colors dominate the field. You’ve got green (John…
Samsung Reaches for the Stars at SXSW
The Samsung Galaxy Experience at South by Southwest last month was a hub of events,…
Chevrolet Hoists Impala into Penthouse for Press Event
Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to…
3M Posts its Technical Chops in Interactive Lounge at SXSW
The South by Southwest Interactive, Film and Music Festival might be over, but the buzz…
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Mountain Dew’s Kickstart Summons Early-Birds
Mountain Dew on Feb. 25 launched a 20-week mobile tour to promote its new product…
Macallan Gives Select Consumers ‘Live Practice’
The Macallan single malt scotch whisky brand is using a series of influencer events called…