Zappos Surprises Flyers At Baggage Claim

B-to-C Events
Posted on December 18, 2013 by Rachel Boucher

Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines the day before Thanksgiving, Nov. 27, with a “Wheel of Fortune”-style…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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