Honda on March 22 announced at a “Race Cars and Rock Stars” press event at the New York Auto Show that Demi Lovato and Nick Jonas will headline its 2016 Honda Civic Tour. At each stop on the 37-city…
What’s Driving Honda’s Thriving Music Strategy
Related Articles
-
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
-
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’
-
How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms
-
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor