Technology’s Impact On The Brand Experience B-to-C Events Posted on May 6, 2010 by Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026 2025 Formula 1 Miami Grand Prix: Activations from Alo, LEGO, Liquid I.V., TAG Heuer and More Watch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program The Brief: BagMobiles and ‘Komboomcha Boxes’