Technology’s Impact On The Brand Experience B-to-C Events Posted on May 6, 2010 by Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026 The 2025 Women in Events Roundtable Women in Events 2025: Meet Ashley Jex Wagner Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026