The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor The Brief: Dive-In Theaters and Kidney Passes Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions