To generate content for its Facebook page and give consumers a reason to go visit it, candy brand Mentos (a.k.a. The Freshmaker) set loose a street team on the streets of Minneapolis for four weeks (June…

Mentos Freshens Up Facebook Page with Wacky Stunts
Related Articles
-
A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign
-
The Brief: Fuel Stores and ‘Mothers of Max’
-
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
-
Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More