‘Human Meat Market’ Serves Resident Evil

B-to-C Events
Posted on October 31, 2012 by Rachel Boucher

Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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