Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Cinematic Campaigns Watch: The Brief, Live! June 2025 News and Trends Commentary The Brief: Nostalgia Malls and Fizz Mobs The Brief: Cheesesteak Races and ‘ColdplayGate’