Agency: Henry V

DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an […]

To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space […]

The North Face had a serious challenge for its press event: How to distill dozens of new product demos, videos and activities into a memorable, one-day experience that would get journalists to publish stories about The North Face’s leadership in the outdoor product market. Its solution: an intimate celebrity-athlete experience against a panoramic view of […]