Research & Data for the Experiential Marketing Industry

Exclusive Research & Data For Subscribers

Experiential Intelligence Reports

The only reports in the world of their kind, our EIRs deliver unprecedented data across key experiential marketing areas to Premium subscribers (Formerly EMI Enterprise).

2017 Q1: The Measurement Benchmarking Report
The industry’s only annual study on how brands are measuring ROI


EIR_Q1

    • What event marketers are measuring at b-to-b and b-to-c events

 

    • How they are measuring it and what measurement practices are most effective

 

    • What ROI they are deriving from specific event types and how are they doing it

 

    • What they are doing with the data and how does it impact ROI

 

Premium Subscribers, download the full report here.

2017 Q2: The Event Marketing Compensation Report
The industry’s only comprehensive salary survey and compensation study


EIR_Q2

    • Average event marketer salaries for a wide range of roles and geographies

 

    • How those salaries differ on the brand and agency side

 

    • How experiential roles are being compensated today

 

    • What average comp packages look like in the industry

 

Premium Subscribers, download the full report here.

2017 Q3: The Annual Experiential Marketing Spending Forecast
The industry’s only experiential marketing spending projection


EIR_Q3

    • How industry budgets grew

 

    • How much industry budgets are estimated to grow

 

    • How consumer and b-to-b budgets compare

 

    • How Fortune 500 event budgets compare

 

Premium Subscribers, download the full report here.

2017 Q4: The Cost Benchmarking Report
What top brands are spending on experiential services


EIR_Q4

    • Average costs for the most commonly used event expenses

 

    • Costs broken out by top 10 event markets in the U.S.

 

    • Insights into what you’ll spend on brand ambassadors, registration, A/V and more

 

Premium Subscribers, download the full report here.


EventTrack: 2017 Report Now Available

EventTrack_EMISubscribers at the Pro and Premium (formerly EMI Corporate and Enterprise) levels receive our yearly EventTrack Study, the world’s largest annual research report on experiential marketing. Unique to EventTrack is its “dual-core” focus. Two studies are created—one surveying marketers and one surveying consumers. Together the studies combine into the most trusted annual portrait of event and experiential marketing activity.

Download the executive summary here.
Pro & Premium Subscribers: Download the full report here.

 

Trending Data and Logistics Reports

LaborRatesSurvey_EMI_2The 2015 Exhibition & Event Industry Labor Rates Survey
The Labor Rate Survey tracks the advance order rates charged to corporate exhibitors in major U.S. and Canadian cities. The rate sources are general service contractors, show producers and venue order forms. The report is broken out in three sections: U.S. Labor Rates by City, U.S. Labor Rate National Averages 2013 to 2015 Comparisons and Canadian Labor Rates by City.

Basic, Pro & Premium Subscribers: Download the full report here.

 

 

ViralImpact_EMI_2The Viral Impact of Events
Event and experiential marketers are increasingly focused on making an impact beyond the live event. To assess this trend, FreemanXP and the Event Marketing Institute have developed a unique, groundbreaking study that analyzes how top brands are using social media to extend the reach and visibility of their event and experiential programs. Includes specific data on: Viral impact estimates and measurement benchmarks; How social media is used pre-event, during events and post-event; Most effective social media channels.

Download the executive summary here.
Basic, Pro & Premium Subscribers: Download the full report here.

 

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