Industry: Government

THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to […]

WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft […]

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation […]

Visitors are immediately immersed into Canada’s immigration story through a visual motif that starts as a monochromatic palette then becomes a vibrant mosaic pattern by the end. Highlights include a tree recreation with an 18-foot canopy of foliage and a colonist train car that visitors sit in while listening to oral histories of real immigrants. […]

Visitors to the 47,000-square-foot Canadian Museum for Human Rights travel through multiple galleries via a series of ramps that connect the exhibits into one seamless narrative. The exhibition was designed to transform the abstract concept of human rights into a tangible educational experience. Visitors first encounter the What Are Human Rights? gallery, an introduction to […]