Type of Event: Kid events

Microsoft promoted its association with the Netflix hit “Stranger Things” and its STEM education advocacy with a multi-pronged initiative themed around Camp Know Where, the fictional summer camp that two of the show’s main characters attend. The brand began teasing the campaign in early July with a full-on takeover of its social media channels to […]

The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the […]

Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take […]

In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a […]

Even in the best of economic times, marketers struggle with whether or not to bear the full cost and responsibilities of a proprietary property. So when Nerf decided to launch its Nerf Dart Tag competition in 2009, the thought was, “Have these guys been hit too many times in the head with their spongy balls?” […]