Event Technology: 4D

Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was […]

Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen […]

The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail […]

THE SETUP: For pigskin fans of every stripe, “fantasy football” took on a whole new meaning at the NFL Experience Times Square. The four-floor interactive experience offered countless opportunities for visitors to immerse themselves in and explore the game, from the practice field to the Super Bowl. In addition to a state-of-the-art 4D theater, the […]

WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street artists to musicians to photographers. Consumers test drove a Mercedes-AMG GT R through a 4D virtual reality experience including smells, wind and visual triggers. And an […]