Brand: Zappos

Zappos offered wellness-driven Wanderlust Festival attendees a tranquil setting with Prana and Sanuk displays (brands featured on its e-commerce site), hair braiding, an apothecary bar and flash tattooing. The focal point of the 40-foot by 40-foot wood-decked space was a 30-foot-wide yurt with an open ceiling. Also in the footprint, the Utkatasana (“chair pose”) Lounge […]

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and […]