Brand: Walmart

For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled […]

WHY THE JUDGES LOVE IT: An audience of 14,000 people from 29 countries attending Walmart’s annual meeting received a special visit from company founder Sam Walton—in the form of a hologram. Projected by two 30K laser projectors and reflected against Holo-Gauze fabric, the 3D animation of Walton was able to “meet” the next generation of […]

To turn Walmart’s Supercenter stores into a destination for health and wellness products and information, the retailer executed weekly promotions in 1,000 Supercenters. The in-store, three-day events focused on seven common conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women’s Health, Cold and Flu, and Gastrointestinal, and presented unique drug and nutritional product pairings […]

For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale, […]

The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success […]