Brand: Olympus

Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series […]

Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to […]

In an effort to push the envelope on its US Open sponsorship, Olympus launched a multi-faceted experience-based campaign that touched consumers, prosumers (expert amateurs) and professional photographers. The mantra that held it all together: Get the cameras in people’s hands. Any attendee on site was allowed to borrow Olympus’ new Stylus 770SW camera for two […]

In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted […]