Brand: Microsoft

Go Know Where was a multi-stage, multi-platform campaign. But Microsoft kicked it off with a stylish, retro social media attack that laid the groundwork for its “Stranger Things” tie-in. To prime the audience for the connection to the ’80s sci-fi juggernaut, the brand gave its social media channels an ’80s makeover, without mentioning the show […]

“Make Believe Happen” leveraged NFL players’ interests in music, fashion and art to show how dreams can become reality. One of the components was a clothing design contest that used a web-based experience called DialStyle. Consumers could enter any word or phrase; a Microsoft algorithm found the top image result online and converted it into […]

Microsoft promoted its association with the Netflix hit “Stranger Things” and its STEM education advocacy with a multi-pronged initiative themed around Camp Know Where, the fictional summer camp that two of the show’s main characters attend. The brand began teasing the campaign in early July with a full-on takeover of its social media channels to […]

WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design […]

WHY THE JUDGES LOVE IT: Microsoft Xbox upped the ante on its E3 sponsorship this year with an awards show-style press briefing designed for live and digital audiences alike. The presentation stage was filled with tiered gaming stations featuring 4K screens, which were combined to create a captivating backdrop. Through a mix of tools and […]