Brand: Harley-Davidson

Harley-Davidson has hit countless milestones in its 113-year history, but its 2016 Annual Dealer Meeting was one for the books. The unveiling of the new V-Twin engine—only the ninth engine introduced in the company’s lengthy history—would impact the brand, its dealers and its customers. The high-stakes scenario prompted Harley to transform the event into an audiovisual […]

Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved […]

This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street 750 motorcycles. Authenticity was the name of the game here, from the rust on the fence, to the treatment of the bricks on the wall, to the fallen […]

Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were […]

We all say paper registration forms belong in the Stone Age, and in truth, they do. But that doesn’t mean digital registration processes are more efficient, from a user standpoint at least. Not everybody is familiar with a tablet, or can type on one with reasonable ease. And then there’s that pesky issue of Internet […]