Brand: Ford

A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles […]

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages, […]

Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the […]

Aimed at automotive journalists, Escapeville introduced the latest model of Ford’s “urban SUV” while showing off its new design and capabilities. The event took place at a venue that no other automaker could lay claim to—Dearborn, Michigan’s Greenfield Village, which was founded in 1929 and is home to unique or significant buildings that were bought […]

When you think Ford, eco-conscious millennial women aren’t the first consumers to come to mind. The brand set out to change that perception by connecting with a group of driven, goal-oriented, community-centric and optimistic women, embodied by the Wanderlust community. With integrations in Wanderlust festival events, triathlons and its online presence, Ford made an impact […]