Brand: Cisco

In 11 weeks, Cisco pivoted its 31st annual Cisco Live into a binge-worthy broadcast experience that offered bite-sized content, live hosting and interactive social activities all “served up” on a custom-built platform. The content (cut from 1,000 sessions to 700 new sessions) was split over four distinct broadcast “channels” with two live hosts per channel. […]

At the World Economic Forum Annual Meeting in Davos, Cisco activated a multi-functional space to showcase how its products and services are driving a more inclusive future in business. One solution came in the form of a wall of 3D-printed, RFID-tagged objects. Attendees were invited to place one of the 12 objects on a glowing […]

To connect with the movers and shakers at the World Economic Forum Annual Meeting in Davos, Switzerland, Cisco transformed a cheese shop into a reception area and meeting space. To entertain guests between meetings and networking, the brand showed off stories about how its technology helps clients solve their toughest challenges. But it was the […]

Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their […]

For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in […]