Brand: Canon
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Canon’s EXPO Zones Highlight Brand Versatility
You may think of Canon as a camera brand, but as its EXPO program set out to prove, it’s much more than that. Its worldwide exhibition tour, featuring a 161,090-square-foot experience at the Jacob Javits Convention Center in New York City, brought to life the various spaces it operates in, from sports to medicine, broken […]
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Canon Expo Offers Projection Experiences and 360-Degree Tours
Every five years Canon showcases its forward thinking in a trade show that visits New York City, London, Paris, Australia and Tokyo. In New York City’s Jacob K. Javits Center, the Expo this year offered a 110,000-square-foot immersion into Canon’s See Impossible theme. Eleven areas visually showcased key industries. For example, a “Yankee Stadium” area featured […]
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Canon’s Experience Zones Help Spread Brand Message
Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint […]