Brand: Brown-Forman

Woodford Reserve describes its target consumers as “spiritmakers” who want to experience all that life has to offer. And at the storied Kentucky Derby those spirit makers can drink a mint julip from a $1,000 limited-edition, sterling silver or 24K gold cup, thanks to the top-shelf bourbon brand. The tradition of the $1,000 Mint Julep […]

Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a […]

As the world’s best-selling whiskey brand, Jack Daniel’s knows a thing or two about marketing, evidenced by the recent boom in popularity of its Tennessee distillery. Nevertheless, time spent by consumers inside the site’s visitor center before or after a tour was in need of improvement. Enter: the White Rabbit Bottle Shop. In order to […]

When you think Indianapolis, race cars rather than nightlife come to mind, but Stellar Gin found the city hopping with happenings behind the velvet ropes of its upscale club scene. It was the ideal environment for a VIP program of exclusive events and concierge service to promote its new gin. Stellar Concierges served as in-market […]

The promise of premium whiskey can yield some pretty incredible results if implemented properly. Such was the case for Jack Daniel’s, a brand that recognized it was losing prominence among its standard middle-aged, blue-collar consumers in the face of emerging craft whiskey brands.  To up the ante, the brand developed a number of objectives, among […]