Agency: Mosaic

Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed. […]

Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and […]

With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience. There was frozen affogato on a stick, cinnamon toast cotton candy and a cinnamon-milk luge. Plus guests could walk through a glow-in-the-dark Cinna-vortex exhibit and check out […]

Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and […]

Nestled into Santa Monica’s Third Street Promenade, Nestlé’s Milk Stop pop-up was a nostalgic tribute to the brand’s 70th birthday. With a giant milk bar as its centerpiece, the space featured bright colors, retro design (old-school TVs showing vintage ads) and retro activation (posing for Polaroid photos!), plenty of the brand’s signature yellow and blue […]