Agency: Cramer

When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for […]

Hybrid sales events offer companies a cost-effective way to recognize top performers in a high-energy live environment while simultaneously motivating the rest of the sales force in a virtual setting. Those were key platforms for Staples’ Advantage Sales Meeting—a two-pronged event designed to be a place for sharing ideas, learning and networking for top-tier Staples […]

For years, Sage North America had held two large events each fiscal year—Sage Insights in the fall and Sage Summit in the spring. But, with the roster of exhibitors nearly identical between the two, Sage decided to merge the events into a single Sage Summit. Doing that, though, presented a marketing challenge: How to stay […]