Agency: Aspen Marketing Services

To celebrate the 75th Anniversary of the Old Dominion Freight Line, the company hit the road on a 27-city tour. It traveled in a customized 18-wheel tractor-trailer with interactive exhibits tracing the company’s history. In addition to educational videos, the tour included a custom-built Nintendo Wii game, radio controlled large model truck driving game, a […]

To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a […]

Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay […]

Designed to show small- to medium-sized printing enterprise customers, graphic design agencies, and paper manufacturers exactly what HP’s Digital Publishing Solutions division could offer, the Impressions Road Show began in late 2002 and spent all of 2003 making visits, booking business, and funneling leads from events through the company’s CRM filter over to sales reps. […]