Agency: Action Marketing Group

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The […]

Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street. […]

For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the […]

The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name it. The goals were clear: highlight adidas’ sponsorship of the NBA, create the ultimate brand experience for consumers, showcase and […]

The Chicago Bulls’ Derrick Rose won millions of fans during his first few years in the NBA—but nowhere were they more passionate than in the Windy City. Looking for a high-profile launch for the adizero Rose 2, Adidas capitalized on his popularity with a three-on-three basketball tournament in Chicago. The one-day live and online event […]