Webinars & Livestreams

Fandom is no longer just a consumer phenomenon; it's a brand strategy. In this panel, we dig into how today's most passionate audiences are reshaping the experiential playbook, and what it takes to show up in a way that builds community, earns media and keeps fans coming back—from Audible's 2,400-person San Diego Comic-Con panel to The North Face's decade-long Global Climbing Day to Pinnacle's work at Fanatics Fest.

EventTrack 2026, the largest and most comprehensive, multi-audience annual research report on experiential marketing, is here. Check out our overview of the most consequential data from the study with our global research partner, Sparks. (Download the report here.)    

We unpack the latest thinking on event sustainability and how event marketers can transform complex environmental data into credible—and actionable—metrics.

In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.

Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.