Tag: US Open of Surfing
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B-to-C EventsFrom Eco-Conscious to Family-Friendly: Six Trends from the Vans US Open of Surfing
Approximately half a million consumers descended upon Huntington Beach, CA, for the Vans US Open of Surfing, July 28 through August 5. The free, nine-day extreme sports festival featuring some of the best surfers, skateboarders and BMX bikers in the world attracted more than 20 brands seeking to engage a group of consumers defined by […]
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B-to-C EventsUS Open of Surfing Festival Engages Consumers With Pro Athletes, Boomerangs and Athletic Contests
At the Vans US Open of Surfing this year, from July 28-August 5 at Huntington Beach, CA, more than twenty brands activated for a chill, family-friendly crowd of surf, skate and BMX fans. Title sponsor Vans dialed up the creative component with tote bag coloring, local artwork and group jam sessions. And as for the […]
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B-to-C EventsUS Open of Surfing: Vans Engages Action Sports Fans With Music, Art and Family-Friendly Experiences
The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds […]