Tag: event contract
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B-to-B EventsNews: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the […]
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B-to-C Events20 Takeaways From the First-ever Virtual Experiential Marketing Summit
It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an […]
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B-to-C EventsFour Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped […]