Objective of Event: Motivate the sales force or sales channel

With the beer industry losing market share to wine and spirits, Heineken needed to captivate its annual National Distributors Conference audience of 1,200 family-owned, multi-generational business owners gathered at the Dallas Convention Center. Ditching the classic proscenium theater arrangement and replacing it with a 270-degree, bleacher seating setup that immersed guests in three, super high-definition […]

Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the […]

“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger […]

More than 50,000 AdvoCare distributors saw the light at the bi-annual AdvoCare National Success School event, which this summer featured myriad LED screens, 700 moving lights throughout the stands and stages and a massive LED chandelier. Visually appealing environment? Check. The Success School took place at AT&T Stadium, home of the Dallas Cowboys, where pro-fitness […]

With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too. […]