Objective of Event: Drive consumer consideration

Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they […]

Cartoon Network refreshed its six-year-old tour by changing its platform from Get Animated to the Move-It-Movement. The new tour (and website moveitmovement.com) offered activity stations and tips for families on how to combat childhood obesity through a healthy lifestyle. The 30-city tour kicked off in Washington D.C. and continued to visit local baseball and soccer […]

To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it showed off in 50 markets summer 2010. The tour began on June 29 and planned to hit retail partners, festivals, urban and rural areas. The star […]

L’Oreal Paris gave away facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach, the Go Beyond Clean College Campus Tour hit 10 campuses over six weeks. “The objective is to create an on-campus experience that builds trial and awareness,” says […]

With newer networks like Disney Channel and Cartoon Network chipping away at Nickelodeon’s 25-year hold on its core kids and tweens market, Nick knew it would have to play dirty. Slimey, in fact. So in 2008 it took its signature green goop on the road. The Slime Across America 15-city mobile marketing campaign activated at […]