Objective of Event: Drive consumer consideration

They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful […]

The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new […]

At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment […]

To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The […]

To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and […]