Objective of Event: Drive consumer consideration

Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the […]

The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience. A motorcycle game showcased X1’s superior internet […]

Attendees at Comic-Con have come to expect immersive experiences and credible representations of their favorite programs. The Abigail Experience at San Diego’s 5th Avenue Pier during Comic-Con 2016 with its interactive games and technology offered a personalized “Fear the Walking Dead” journey based around survival. The activation generated press and encouraged tune-in for the second […]

After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so […]

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality […]