Objective of Event: Drive consumer consideration

Cause marketing programs are most effective when the connection between the brand and the cause is authentic and relevant. Blizzard Entertainment played fetch and retrieved a campaign surrounding its annual Chinese Lunar New Year live-streaming event that not only satisfied a specific marketing challenge, but sent hundreds of adoptable dogs to their forever homes. Enter: […]

WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design […]

WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences. […]

THE SETUP: McDonald’s biennial Worldwide Convention aims to inspire and inform 15,000 global stakeholders, and in a year marked by unprecedented disruptions within the business, the brand needed its 2018 event to be more engaging than ever. Just as the fast food giant makes decisions based on customer insights, it designed the convention to be […]

WHY THE JUDGES LOVE IT: USAA is known for its long-term support of the legendary Army-Navy Game. So to elevate its sponsorship activation, the brand gave fans a chance to virtually participate in a rare experience—parachuting into Lincoln Financial Stadium on game day. Using 360-degree footage captured from an actual Navy jump, USAA created a […]