Objective of Event: Drive consumer consideration

The sky was the limit last year when it came to promoting Seattle, a priority market for Delta. The airline partnered with music artist Michael Bublé in an arrangement that involved social and digital elements as well as an exclusive VIP reception for 100 Delta customers before his show at Seattle’s Key Arena. A Delta […]

Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to […]

To showcase the launch of its Jamaican-inspired FAAS running collection and to fortify its brand equity among Los Angeles celebrities, Puma transformed a raw space at Siren Studios into a 7,100-square-foot Jamaican street fair. With a Rastafarian vibe and island rhythm filling the air, the event created a 360-degree Puma brand experience that focused on […]

Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served […]

To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump […]